"I didn't create I AM Athena to teach women how to be powerful. I created it to remind them that they already are."

  • From handmade Christmas ornaments to global boardrooms.

    I was eight years old when I sold my first product on the street, Christmas ornaments my mother made when we had nothing.

    That was the moment I knew: girls like me could create something from nothing.

    From Colombia to London to New York, I built businesses, raised a daughter and fought for a different kind of life.

    I succeeded by the world's standards but lost connection with myself in the process.

    I AM Athena is the return. Not to who I hoped to become but to who I've always been.

  • Empowerment wasn't the answer. Remembering was.

    For years I thought if I worked harder, proved more, gave more, I'd finally feel like enough.

    But the kind of empowerment the world sells us? It's just another performance.

    What I needed wasn't to become stronger.

    I needed to soften. To pause. To come home.

    I AM Athena was born to help women do the same.

What We Believe

  • You don't need to earn your worth.
  • Choosing yourself is not selfish, it's sacred.
  • You are already enough.